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Case Study:

My work as the cofounder/sole designer of an AI-powered platform designed to consolidate scattered user feedback across the web into actionable insights. Built in USC’s premier startup incubator and awarded “Best Demo.”

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Problem

During my work on client-facing apps like The StoryGraph, I’ve faced a common struggle: user feedback is everywhere.

When doing user research, I have to look through multiple different social media platforms, app store reviews, emails, etc. It all can be a mess to sift through.

even just 2 Instagram social media posts contain 300 comments of insightful feedback!

even just 2 Instagram social media posts contain 300 comments of insightful feedback!

This isn’t just my problem—our interviews from 5 industry professionals revealed this is a problem that causes wasted time, money, and resources.

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PROBLEM: Critical user insights are scattered across multiple channels, making it overwhelming and time-consuming for product teams to consolidate feedback and gain insights.

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Solution

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Meet Lumen—a unified platform that highlights key insights by collecting, organizing, & illuminating user feedback.

Walkthrough

  1. Lumen automatically scrapes the web and social media platforms like Instagram and X for relevant user feedback.

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  1. Users can also submit direct feedback through an in-app integration with any platform.

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  1. From there, all feedback is collected into Lumen’s main dashboard and automatically analyzed.